Top holiday destinations set to trend in 2025

Japan: A Fusion of Tradition and Modernity

Japan remains a perennial favourite, but 2025 is set to see a surge in interest. With the World Expo taking place in Osaka that year, Japan will once again be in the global spotlight. Traveler's will flock to experience the blend of ancient traditions with cutting-edge technology. The country's renowned cherry blossoms, historical temples, vibrant cities like Tokyo and Kyoto, and serene countryside will offer something for every traveler.

Why it’s trending: Japan’s seamless fusion of the old and new, and the lure of major international events, will attract both first-time visitors and returning explorers.

Portugal: Europe’s Hidden Gem

Portugal has been rising in popularity over the past few years, and 2025 is expected to be no exception. From the historic streets of Lisbon to the scenic coastal beauty of the Algarve and the lush vineyards of the Douro Valley, Portugal offers a charming mix of culture, history, and stunning landscapes. It's affordability compared to other European destinations is also a key factor driving its popularity.

Why it’s trending: Portugal offers diverse experiences—beach vacations, wine tours, and historic cities—all while being more budget-friendly than its neighbours.

Costa Rica: Eco-Tourism Paradise

With sustainability and eco-conscious travel on the rise, Costa Rica is poised to be one of the top eco-friendly destinations in 2025. Famous for its biodiversity, rainforests, and pristine beaches, Costa Rica is a haven for nature lovers. Activities like wildlife safaris, hiking through national parks, and visiting active volcanoes will draw adventurous traveler's. Costa Rica’s commitment to sustainable tourism makes it an ideal destination for those wanting to travel responsibly.

Why it’s trending: A growing emphasis on sustainable travel paired with Costa Rica’s natural beauty makes it a must-visit for eco-conscious adventurers.

Egypt: Rediscovering Ancient Wonders
Egypt is experiencing a resurgence in tourism as more traveler's seek to rediscover its ancient wonders. With the opening of the highly anticipated Grand Egyptian Museum near the Pyramids of Giza, 2025 will likely see a boom in cultural tourism. From the mysteries of the pyramids and the Sphinx to the bustling bazaars of Cairo and the tranquil Nile River cruises, Egypt is a destination rich in history and culture.

Why it's trending: The new museum and renewed interest in ancient history are drawing travelers eager for immersive cultural experiences.

New Zealand: A Natural Wonderland

New Zealand’s stunning landscapes, from rugged mountains to crystal-clear lakes, make it a dream destination for nature enthusiasts. In 2025, New Zealand will attract more outdoor adventurers, especially as it becomes a hotspot for sustainable tourism. The country’s focus on preserving its natural beauty, paired with adrenaline-pumping activities like bungee jumping, hiking, and kayaking, will make it a top pick for thrill-seekers and nature lovers alike.

Why it’s trending: As traveler's seek wide-open spaces and outdoor adventures, New Zealand’s awe-inspiring landscapes and eco-friendly initiatives will draw global attention.

Morocco: A Cultural Tapestry

Morocco’s vibrant colours, bustling souks, and rich cultural heritage have long made it a favourite for traveler's seeking an exotic experience. In 2025, Morocco will see an influx of visitors eager to explore the maze-like streets of Marrakech, the blue city of Chefchaouen, and the stunning Atlas Mountains. The country’s unique blend of African, Arab, and European influences offers a sensory journey like no other.

Why it’s trending: Traveler's are increasingly seeking immersive, cultural experiences, and Morocco’s blend of history, architecture, and tradition offers just that.

Iceland: Land of Fire and Ice

Iceland has been trending for a while, but its popularity shows no sign of waning in 2025. With its dramatic landscapes of volcanoes, glaciers, waterfalls, and geysers, Iceland offers a surreal experience for nature lovers. The northern lights, which are visible from September to March, are another major draw. Iceland’s focus on sustainable travel and its unique geothermal hot springs make it an attractive destination for environmentally conscious traveler's.

Why it’s trending: Iceland’s jaw-dropping natural beauty and focus on eco-tourism will keep it on the radar for adventure traveler's and nature enthusiasts.

South Africa: Wildlife and Wine

South Africa offers an irresistible combination of safari adventures, world-class vineyards, and stunning coastal scenery. In 2025, more traveler's will venture to South Africa for its wildlife experiences, with Kruger National Park being a top destination for those seeking to see the Big Five. The Cape Winelands, with their beautiful landscapes and excellent wines, will continue to draw food and wine lovers.

Why it’s trending: South Africa’s unique mix of wildlife, culture, and culinary delights will make it a top destination for a diverse range of traveler's.

Bhutan: The Last Shangri-La

With its focus on sustainable, low-impact tourism, Bhutan is gaining popularity among traveler's seeking a meaningful, serene, and culturally rich experience. This Himalayan kingdom limits the number of tourists to preserve its natural beauty and cultural heritage. In 2025, Bhutan’s remote monasteries, stunning mountain landscapes, and peaceful way of life will attract those seeking a spiritual or introspective journey.

Why it’s trending: Bhutan’s exclusivity and focus on mindfulness and wellness will appeal to travelers looking for a transformative experience.

Mexico: Culture, Cuisine, and Coastal Beauty

Mexico is a diverse destination offering everything from rich history and vibrant cities to beautiful beaches and world-class cuisine. In 2025, traveler's will be drawn not only to popular spots like Cancun and Tulum but also to lesser-known gems such as Oaxaca and Mérida, where they can experience authentic Mexican culture and cuisine.

Why it’s trending: Mexico’s rich cultural heritage, culinary experiences, and stunning coastlines make it an ideal destination for a variety of travel experiences.

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As 2025 approaches, traveler's will continue to seek destinations that offer more than just beautiful landscapes—they will prioritise experiences that connect them to nature, culture, and sustainable practices. Whether you’re after adventure, relaxation, or a cultural deep dive, the world has plenty of exciting destinations to discover in 2025!